A Referral Strategy with a Shift and a Gift
Gifted Referrals is a strategic marketing and recruiting program created by members of BizEnrich, an association of independent business experts.
The Shift
Build long-term business relationships to inspire and nurture referrals to perfect prospects instead of chasing customers with new transactions. The Gifted Referrals subscriber treats everyone they meet as a potential referral source, rather than a prospective client. This shift removes the pressure of "selling" and encourages referral givers to be heroes by referring prospects to a referral receiver who can solve a specific problem.
The Gift
We believe that referrals are gifts, not business transactions. It's this belief that inspires and facilitates the exchange of referrals that benefit all three parties in a referral exchange - the prospect, the receiver of the referral and the giver of the referral. Treating referrals as gifts also encourages us to consider the quality of the referral, the context around the referral, and how we exchange the referral.
Gifted Referrals is an effective and efficient strategy for attracting your perfect prospects through the marketing efforts of others. While you are delighting your clients with invaluable services and products, your referral sources are actively seeking perfect prospects to introduce.
Who do you know that would benefit from a different strategy for engaging perfect prospects?
The Shift
Build long-term business relationships to inspire and nurture referrals to perfect prospects instead of chasing customers with new transactions. The Gifted Referrals subscriber treats everyone they meet as a potential referral source, rather than a prospective client. This shift removes the pressure of "selling" and encourages referral givers to be heroes by referring prospects to a referral receiver who can solve a specific problem.
The Gift
We believe that referrals are gifts, not business transactions. It's this belief that inspires and facilitates the exchange of referrals that benefit all three parties in a referral exchange - the prospect, the receiver of the referral and the giver of the referral. Treating referrals as gifts also encourages us to consider the quality of the referral, the context around the referral, and how we exchange the referral.
Gifted Referrals is an effective and efficient strategy for attracting your perfect prospects through the marketing efforts of others. While you are delighting your clients with invaluable services and products, your referral sources are actively seeking perfect prospects to introduce.
Who do you know that would benefit from a different strategy for engaging perfect prospects?
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